Spotted in the Wild Pt. 1

Spotted in the Wild Pt. 1

Nothing more gratifying than seeing your hard work graduate from your computer screen and out in the real world.

Full-spread ad for Atlanta United in Creative Loafing newspaper.

With the Atlanta United’s inaugural season just around the corner, I am seeing a lot of our team’s creative popping up all over town. Here are some of the pieces I had the pleasure of working on.

Today, I visited Macon, Georgia’s Visitor Information Center and saw their newly branded interior signage. To accompany its new branding, their visitor’s center had to match the part with corresponding fonts and colors.

Bringing Home the Spikes at the 2017 ATL ADDYS

Bringing Home the Spikes at the 2017 ATL ADDYS

On Thursday night, the gang at Chemistry attended the 2017 ADDY Awards and managed to bring home 7 Bronze and 2 Silver spikes! The big winners were for our work with Atlanta United FC and Friends of Animals.

Silver
Internet Commercial – Friends of Animals – Money Doesn’t Make it OK
Video Editing – Atlanta United FC – Unite & Conquer Kit Unveil

Bronze
OOH Campaign – Dentistry 4 Children – “Kidults”
Public Service OOH Campaign – Friends of Animals – Money Doesn’t Make it OK
Art Direction – Dentistry 4 Children – “Kidults”
Video Editing – Friends of Animals – Money Doesn’t Make it OK

Taking a Swing at Social Media with the BB&T Atlanta Open

Taking a Swing at Social Media with the BB&T Atlanta Open

I never thought I would ever cheer at a tennis tournament.

Now, don’t get me wrong, tennis isn’t exactly a huge sport in the midwest like it is right here in Atlanta. Even starting at the agency, I was surprised at how many of my co-workers actively played the sport. Did you know that Atlanta has the most active tennis players in the country? Yeah, crazy.

Just this last winter, we landed a great tennis tournament that was held right here in Atlanta and that was the first stop on the US Open Tour–the BB&T Atlanta Open. My tennis-fluent colleagues immediately became right at home with the BB&T Atlanta Open. I, on the other hand, had some researching to do. Because I was involved with social media and Facebook advertising with some of our local clients, I was recruited to become the social media coordinator that managed and promoted on all social media channels leading up-to and during the tournament.

It was no easy feat promoting a tournament for a sport I knew little to nothing about in the beginning. But after many hours of research and teaching from my racquet-wielding colleagues, I became pretty enlightened. Working with my team, we hashed out a content calendar, created posts, developed contests and sweepstakes and created and managed paid ads on Facebook.

The promotion period lasted for 4 months and the efforts resulted more than double revenue generated in online ticket sales and a 13% increase in Facebook, 20% increase in Twitter and 160% increase in Instagram followers since last year’s tournament.

I had a great time being a part of the tournament and now call myself a fan. Now, onto the court!

Graduation + Mojo Ad Winners

Graduation + Mojo Ad Winners

After an entire semester of dedication, hard work and a kick-ass presentation, our group, inNOVA, was picked as having the most successful campaign by our client the US Fish and Wildlife Service!

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