Atlanta United FC Brand Identity

UNITE & CONQUER 

Branding and campaign for the inaugural season of the Atlanta United FC.

ABOUT THE PROJECT

Atlanta United FC, the new soccer team to arrive in Atlanta with their inaugural season in 2017, was looking for branding that created excitement around the new team and sell-out every home game as well as have a solid and consistent brand identity that represented the team and their home in Atlanta.

MY ROLE

For this project, I worked with the creative team to concept, art direct and design various branding elements, photo treatments and ad materials. Placements of materials ranged from printed publications, out-of-home, digital, as well as some alternative placements such as wild postings and transit wraps.

PRINT

Creative Loafing print spread.

WEB BANNERS

OTHER EXAMPLES