Spotted in the Wild Pt. 1

Spotted in the Wild Pt. 1

Nothing more gratifying than seeing your hard work graduate from your computer screen and out in the real world.

Full-spread ad for Atlanta United in Creative Loafing newspaper.

With the Atlanta United’s inaugural season just around the corner, I am seeing a lot of our team’s creative popping up all over town. Here are some of the pieces I had the pleasure of working on.

Today, I visited Macon, Georgia’s Visitor Information Center and saw their newly branded interior signage. To accompany its new branding, their visitor’s center had to match the part with corresponding fonts and colors.

Bringing Home the Spikes at the 2017 ATL ADDYS

Bringing Home the Spikes at the 2017 ATL ADDYS

On Thursday night, the gang at Chemistry attended the 2017 ADDY Awards and managed to bring home 7 Bronze and 2 Silver spikes! The big winners were for our work with Atlanta United FC and Friends of Animals.

Silver
Internet Commercial – Friends of Animals – Money Doesn’t Make it OK
Video Editing – Atlanta United FC – Unite & Conquer Kit Unveil

Bronze
OOH Campaign – Dentistry 4 Children – “Kidults”
Public Service OOH Campaign – Friends of Animals – Money Doesn’t Make it OK
Art Direction – Dentistry 4 Children – “Kidults”
Video Editing – Friends of Animals – Money Doesn’t Make it OK

Living Up to Wonderlust

Living Up to Wonderlust

This past September, I took the plunge. It was hard to find the perfect moment to take a vacation and be acquainted with the rest of the world, but after finding my groove at work, I made the decision to go on a 9-day, solo tour around Europe. Even though it had some great highs and some lows, it was quite the adventure.

The first day, Friday, I arrived at London Heathrow from an 8-hour direct flight from Atlanta. Being my first intercontinental flight, I expected it to be similar in unpleasantness compared to the usual 2-hour flight I occasionally take to St. Louis and back, but 4 times longer. Although it did feel like an eternity, it was actually bearable and the food was actually good. (No bad airplane food jokes here.)

I landed in London and made my way to my first hostel and met with a fellow tour participant who had also arrived a day early, like me. I got acquainted with the city and managed to hit many of the tourist hot-spots like Big Ben and the London Eye, taking many a pictures as I went. To be honest, I wanted to take more pictures of the fellow tourists in all of their selfie-stick wonder.

Day 2. The second day of my trip got pretty ugly. After hearing the endless “watch out for pick-pockets,” or “keep an eye on your things,” I managed to have my wallet, containing my passport, 3 bank cards and about $70 in cash… vanish while on the Tube. It never really seemed real to me when I realized that it was gone. I kept thinking, “surely it is just in a very deep pocket of my bag,” or “maybe I left it in the hostel.” But no, it was gone forever. I was left with no passport and no money.

I was lucky to have my tour-mate with me at the time of the disappearance. I think that was the one thing that kept me sane. After canceling cards and making other arrangements for money, I had to wait it out in England till Monday and get an emergency passport to travel onto the rest of Europe and meet up with my tour group. Until then, I was able to travel by train to stay with a cousin in Wolverhampton, about 2 hours north of London, for the weekend.

After getting my emergency passport, I was able to take the train to Paris (after a little begging to the French customs to let me into France with my “non-official” passport) and meet up with my group just before they departed to Interlaken, Switzerland with just minutes to spare.

Switzerland happened at the perfect time. It was the beautiful calm after a stressful weekend. I have been around mountains before, but nothing compared to the peaks of the Swiss Alps. Of course, there was the option to skydive, bungee jump or paraglide over them, but I was happy with just hiking up to the top and unloading while looking at a live version of a 360-degree panorama of heaven.

After Switzerland, we embarked for Italy. While there, a bunkmate and I took our own food tour of Italy, experiencing aperitifs and spaghetti alla carbonara, among other things. Italy would be a place I would like to just live short-term just to learn the beautiful language and eat the delicious food.

All too soon, it was time for me to return to the States. It was hard to leave, but I had to get back to reality and to work (not to mention the kitties that probably thought that I had abandoned them.) Even after the change of plans in the beginning, I still managed to have a great time and I can’t wait to travel again and make some new friends from around the world.

Taking a Swing at Social Media with the BB&T Atlanta Open

Taking a Swing at Social Media with the BB&T Atlanta Open

I never thought I would ever cheer at a tennis tournament.

Now, don’t get me wrong, tennis isn’t exactly a huge sport in the midwest like it is right here in Atlanta. Even starting at the agency, I was surprised at how many of my co-workers actively played the sport. Did you know that Atlanta has the most active tennis players in the country? Yeah, crazy.

Just this last winter, we landed a great tennis tournament that was held right here in Atlanta and that was the first stop on the US Open Tour–the BB&T Atlanta Open. My tennis-fluent colleagues immediately became right at home with the BB&T Atlanta Open. I, on the other hand, had some researching to do. Because I was involved with social media and Facebook advertising with some of our local clients, I was recruited to become the social media coordinator that managed and promoted on all social media channels leading up-to and during the tournament.

It was no easy feat promoting a tournament for a sport I knew little to nothing about in the beginning. But after many hours of research and teaching from my racquet-wielding colleagues, I became pretty enlightened. Working with my team, we hashed out a content calendar, created posts, developed contests and sweepstakes and created and managed paid ads on Facebook.

The promotion period lasted for 4 months and the efforts resulted more than double revenue generated in online ticket sales and a 13% increase in Facebook, 20% increase in Twitter and 160% increase in Instagram followers since last year’s tournament.

I had a great time being a part of the tournament and now call myself a fan. Now, onto the court!

Learning New Things

Learning New Things

I have had a lot of time to really go through and expand and polish my portfolio, and even learned some new things.

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Chelsea & Rick Morrow

Chelsea & Rick Morrow

Congratulations to the newlyweds, my good friend Chelsey and her husband Rick Morrow! It was a beautiful wedding and I was glad to be a part of it!