Atlanta United FC, the new soccer team to arrive in Atlanta with their inaugural season in 2017, was looking for branding that created excitement around the new team and sell-out every home game as well as have a solid and consistent brand identity that represented the team and their home in Atlanta.
For this project, I worked with the creative team to concept, art direct and design various branding elements, photo treatment and ad materials. Placement of materials ranged from printed publications, out-of-home, digital, as well as some alternative placements such as wild postings and transit wraps.
The most successful sports franchise launch in history according to ESPN and Sports Illustrated. A 3-year waiting list for season tickets and the league’s single-game attendance record broken 5 times in the first season and a half. Atlanta United’s 45,000 plus average home attendance is higher than any NBA or MLB team. The number is higher than the average attendance for the 2018 World Cup – a testament to a team and a city united.