Hotel shoots have their share of challenges. Make them look open and airy. Make the guests look natural. Make the rooms not just look like any other hotel room. Creating personality profiles for our targeted guests, we used each shot to tell their stories, using actors, props and angles that felt real, authentic and in the moment. The result was a new look that captures the “do your thing” mentality of our guests and Candlewood Suites itself. In essence, we made it our own.