About the Project
Nfinity, an Atlanta-based company that produces sporting apparel and specializes in athletic shoes for women, was looking to redesign their out-dated e-commerce website. The look needed to be fresh, edgy and have a easier process for customers to purchase merchandise.
The final website design consisted of a sports roulette that goes through the three main sports categories of Nfinity products: cheerleading, basketball and volleyball. The user has the ability to interact with the home page by scrolling through the different images of athletes as well as various phrases of empowerment. From viewing the athletes, visitors have the ability to directly select and purchase products worn by the athlete pictured.
For this project, I concepted, art directed and designed the website layout and design. I worked directly with a team of web developers to turn the concept to reality. The project took approx. 6-7 months to make live.
Early Concept of the Design
My first concept designed for the client was one of my favorites, although it didn’t make it to be the final design in the end.