Brief
Generate hype and excitement for the 2019 Chick-fil-A Peach Bowl during its second Semifinal Playoff year while reinforcing brand messaging supported by campaign creative that positions The Chick-fil-A Peach Bowl as a premier experience that’s more than just a game.
My Role
Brainstormed and concepted a collection of different looks for the 2019 Peach Bowl playoff game. With an established look, I then expanded the campaign look to subsequent marketing materials such as out-of-home advertising, ticket and brochure artwork.
Additional Concepts
