Red Bull Culture Clash

Red Bull Culture Clash is an indoor sound clash event hosted by Red Bull in which our crews compete in four or five rounds of genre-bending musical competition, with the winner decided by volume of crowd response.

The creative team was tasted to create an Atlanta-centric look for the global even to be held in Atlanta for the first time. After a look was developed, creative assets for a variety of placements in print, video and web were created to promote the event.