Brief
With the new sponsorship of the Frisco Bowl, Tropical Smoothie Cafe wanted to create awareness of the brand by creating two TV spots that would run on ESPN during the game as well as social media content to tease and introduce the new partnership.
The creative team was tasked to create video content around the character, Smoothie Steve, a lovable clutz who is just doing his best and is really into smoothies.
TV Commercials
Social Video
Tropical Smoothie Cafe wanted to introduce Smoothie Steve in a series of fun, lighthearted clips featuring our hero on their social media pages.
